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In 2023, the oat milk market was estimated to be worth 4.35 billion USD. Forecasts indicate that the oat milk market will expand from $4.38B in 2024 to $7.48B in 2031, a CAGR (compound annual growth rate) of 9.20% from 2024 to 2031. The market is being propelled by an increasing vegan consumer base as well as health-conscious consumers looking for plant-based milk that is rich in nutrients.
Whole oat grain is the basis of oat milk, a plant-based product that is rich in healthful nutrients like protein, fatty acids, and fiber. For those who are lactose intolerant or vegetarian, oat milk can be used as a substitute for regular farm milk due to its similar flavor and texture. As a cholesterol-free milk alternative, oat milk provides a reasonable amount of healthy fats.
One of the main reasons the oat milk industry is booming is the rising demand for lactose-free products, which are easy to digest. During the forecast period of 2023–2029, the oat milk market is expected to have significant growth due to the increasing number of individuals who are lactose intolerant. The market is also being propelled by rising knowledge of its advantages over other dairy products. During the forecast period of 2023–2029, the oat milk market is anticipated to experience development due to a number of factors, including the increased health consciousness among consumers and the relatively high fiber content of oat milk compared to dairy milk. Nevertheless, the business is being held back by costly packaging maintenance costs. The expansion of the oat milk market is hindered by the prevalence of readily available alternatives, such as almond milk and coconut milk. Additionally, during the projected period of 2023–2029, the market will face challenges due to a lack of understanding about the benefits in developing economies.
Customers' purchasing habits have shifted to support animal protection efforts, thanks to the increased awareness raised by animal rights groups and animal lovers. Therefore, oat milk sales are likely to be driven by the growing vegan population during the forecast period. In terms of North American market revenue, the United States was far and away the leader in 2020. Oat milk is experiencing rapid expansion in the country thanks to a number of factors, including the growing number of vegan consumers, a firm grasp of the market by major producers, and the general trend toward plant-based diets.
In an effort to find ways to set themselves apart from the competition, businesses like Oatly are always looking for novel methods of milk extraction. The end product is becoming more affordable as a result of manufacturers sourcing high-quality raw materials directly from farmers. This, in turn, is driving the expansion of the industry. The plant-based milk sector has been seeing expansion due to the prevalent consumer trend towards high-protein product consumption. Demand for protein-rich beverages has surged due to the population's penchant for sports and fitness, and this trend is likely to continue throughout the projection period.
Oat milk is expected to experience growth in the market as a result of the increasing number of vegans, according to market dynamics. When following a vegan diet, it is important to limit the consumption of animal products. Animal rights, health concerns, and the desire to lose weight are just a few of the many reasons why veganism is on the rise. Oat milk offers more vitamin D than cow's milk, which is good for your immune system, bones, and teeth, among other things. As an example, the number of vegans has surpassed 500,000, surpassing the total of 400,000 in 2020, as reported by the non-profit Veganuary. The increasing number of vegans is driving up its sales. Consequently, this element is propelling the market's CAGR.
The rolled oats used to make it are a great source of fiber and protein. More and more people are choosing plant-based foods because they are healthy and ethical. Oat milk is booming in popularity across North America and most of Europe, so manufacturers have responded by creating flavor-enhanced and barista variations. One of the most beloved beverages given to customers is made with barista edition oat milk. Many popular flavors are available from the manufacturer, including chocolate, vanilla, cocoa, and the original. Due to the increasing demand for both barista and flavor-infused milk, the oat milk manufacturer is showing a preference for it. The oat milk from THE BRIDGE S.R.L. is a customer favorite, and for good reason: it comes in a variety of tastes.
Report Coverage
Global Oat Milk research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Oat Milk report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Oat Milk competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Oat Milk market players and analyses their core competencies in each global market sub-segments.
Key Points Covered in the Report
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Oat Milk market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Oat Milk market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
PACIFIC FOODS OF OREGON, LLC., Oatly, Califia Farms, Danone, HP HOOD LLC, PepsiCo, HAPPY PLANET FOODS., Drinks Brokers Ltd, Alpro, The Quaker Oats Company, Pureharvest, Danone, The Kraft Heinz Company, Yili Industrial Group Company Limited, China Mengniu Dairy Company Limited, Mother Dairy Fruit & Vegetable Pvt. Ltd., Nestlé, Fonterra Co-operative Group, Lactalis International, Dean Foods, Hiland, Umang Daries Pvt. Ltd., DAIRY FARMERS OF AMERICA, FrieslandCampina, LALA BRANDED PRODUCTS, LLC, Oy Karl Fazer Ab, RISO SCOTTI S.p.A., Elmhurst Milked Direct LLC and Rude Health among others.
Primary Target Market
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2031. INFINITIVE DATA EXPERT has segmented the global Oat Milk market based on the below-mentioned segments:
Global Oat Milk Market, By Product Type
Plain
Flavored
Global Oat Milk market, By Packaging Type
Cartons
Bottles
Others
Global Oat Milk Market, By Distribution Channel
Store Based
Non-Store Based
Global Oat Milk market, Regional Analysis
Whole oat grain is the basis of oat milk, a plant-based product that is rich in healthful nutrients like protein, fatty acids, and fiber. For those who are lactose intolerant or vegetarian, oat milk can be used as a substitute for regular farm milk due to its similar flavor and texture. As a cholesterol-free milk alternative, oat milk provides a reasonable amount of healthy fats.
One of the main reasons the oat milk industry is booming is the rising demand for lactose-free products, which are easy to digest. During the forecast period of 2023–2029, the oat milk market is expected to have significant growth due to the increasing number of individuals who are lactose intolerant. The market is also being propelled by rising knowledge of its advantages over other dairy products. During the forecast period of 2023–2029, the oat milk market is anticipated to experience development due to a number of factors, including the increased health consciousness among consumers and the relatively high fiber content of oat milk compared to dairy milk. Nevertheless, the business is being held back by costly packaging maintenance costs. The expansion of the oat milk market is hindered by the prevalence of readily available alternatives, such as almond milk and coconut milk. Additionally, during the projected period of 2023–2029, the market will face challenges due to a lack of understanding about the benefits in developing economies.
Customers' purchasing habits have shifted to support animal protection efforts, thanks to the increased awareness raised by animal rights groups and animal lovers. Therefore, oat milk sales are likely to be driven by the growing vegan population during the forecast period. In terms of North American market revenue, the United States was far and away the leader in 2020. Oat milk is experiencing rapid expansion in the country thanks to a number of factors, including the growing number of vegan consumers, a firm grasp of the market by major producers, and the general trend toward plant-based diets.
In an effort to find ways to set themselves apart from the competition, businesses like Oatly are always looking for novel methods of milk extraction. The end product is becoming more affordable as a result of manufacturers sourcing high-quality raw materials directly from farmers. This, in turn, is driving the expansion of the industry. The plant-based milk sector has been seeing expansion due to the prevalent consumer trend towards high-protein product consumption. Demand for protein-rich beverages has surged due to the population's penchant for sports and fitness, and this trend is likely to continue throughout the projection period.
Oat milk is expected to experience growth in the market as a result of the increasing number of vegans, according to market dynamics. When following a vegan diet, it is important to limit the consumption of animal products. Animal rights, health concerns, and the desire to lose weight are just a few of the many reasons why veganism is on the rise. Oat milk offers more vitamin D than cow's milk, which is good for your immune system, bones, and teeth, among other things. As an example, the number of vegans has surpassed 500,000, surpassing the total of 400,000 in 2020, as reported by the non-profit Veganuary. The increasing number of vegans is driving up its sales. Consequently, this element is propelling the market's CAGR.
The rolled oats used to make it are a great source of fiber and protein. More and more people are choosing plant-based foods because they are healthy and ethical. Oat milk is booming in popularity across North America and most of Europe, so manufacturers have responded by creating flavor-enhanced and barista variations. One of the most beloved beverages given to customers is made with barista edition oat milk. Many popular flavors are available from the manufacturer, including chocolate, vanilla, cocoa, and the original. Due to the increasing demand for both barista and flavor-infused milk, the oat milk manufacturer is showing a preference for it. The oat milk from THE BRIDGE S.R.L. is a customer favorite, and for good reason: it comes in a variety of tastes.
Report Coverage
Global Oat Milk research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Oat Milk report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Oat Milk competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Oat Milk market players and analyses their core competencies in each global market sub-segments.
| REPORT ATTRIBUTES | DETAILS |
|---|---|
| Study Period | 2017-2031 |
| Base Year | 2024 |
| Forecast Period | 2024-2031 |
| Historical Period | 2017-2021 |
| Unit | Value (USD Billion) |
| Key Companies Profiled | PACIFIC FOODS OF OREGON, LLC., Oatly, Califia Farms, Danone, HP HOOD LLC, PepsiCo, HAPPY PLANET FOODS., Drinks Brokers Ltd, Alpro, The Quaker Oats Company, Pureharvest, Danone, The Kraft Heinz Company, Yili Industrial Group Company Limited, China Mengniu Dairy Company Limited, Mother Dairy Fruit & Vegetable Pvt. Ltd., Nestlé, Fonterra Co-operative Group, Lactalis International, Dean Foods, Hiland, Umang Daries Pvt. Ltd., DAIRY FARMERS OF AMERICA, FrieslandCampina, LALA BRANDED PRODUCTS, LLC, Oy Karl Fazer Ab, RISO SCOTTI S.p.A., Elmhurst Milked Direct LLC and Rude Health among others. |
| Segments Covered | • By Product |
| Customization Scope | Free report customization (equivalent to up to 3 analyst working days) with purchase. Addition or alteration to country, regional & segment scope |
Key Points Covered in the Report
- Market Revenue of Oat Milk Market from 2021 to 2031.
- Market Forecast for Oat Milk Market from 2021 to 2031.
- Regional Market Share and Revenue from 2021 to 2031.
- Country Market share within region from 2021 to 2031.
- Key Type and Application Revenue and forecast.
- Company Market Share Analysis, Oat Milk competitive scenario, ranking, and detailed company
profiles. - Market driver, restraints, and detailed COVID-19 impact on Oat Milk
Market
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Oat Milk market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Oat Milk market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
PACIFIC FOODS OF OREGON, LLC., Oatly, Califia Farms, Danone, HP HOOD LLC, PepsiCo, HAPPY PLANET FOODS., Drinks Brokers Ltd, Alpro, The Quaker Oats Company, Pureharvest, Danone, The Kraft Heinz Company, Yili Industrial Group Company Limited, China Mengniu Dairy Company Limited, Mother Dairy Fruit & Vegetable Pvt. Ltd., Nestlé, Fonterra Co-operative Group, Lactalis International, Dean Foods, Hiland, Umang Daries Pvt. Ltd., DAIRY FARMERS OF AMERICA, FrieslandCampina, LALA BRANDED PRODUCTS, LLC, Oy Karl Fazer Ab, RISO SCOTTI S.p.A., Elmhurst Milked Direct LLC and Rude Health among others.
Primary Target Market
- Market Players of Oat Milk
- Investors
- End-users
- Government Authorities
- Consulting And Research Firm
- Venture capitalists
- Third-party knowledge providers
- Value-Added Resellers (VARs)
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2031. INFINITIVE DATA EXPERT has segmented the global Oat Milk market based on the below-mentioned segments:
Global Oat Milk Market, By Product Type
Plain
Flavored
Global Oat Milk market, By Packaging Type
Cartons
Bottles
Others
Global Oat Milk Market, By Distribution Channel
Store Based
Non-Store Based
Global Oat Milk market, Regional Analysis
- Europe: Germany, Uk, France, Italy, Spain, Russia, Rest of Europe
- The Asia Pacific: China,Japan,India,South Korea,Australia,Rest of Asia Pacific
- South America: Brazil, Argentina, Rest of South America
- Middle East & Africa: UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa
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